CLEVELAND TEAMS

Jason La Canfora created quite a buzz in Cleveland last week with a column that basically ripped the personnel decisions of Tom Heckert. Here’s the most damning paragraph in the article.

So, while the previous brain trust in Cleveland — president Mike Holmgren and general manager Tom Heckert — received praise (some in the local media took Heckert’s departure particularly personally), the reality is this: Aside from center Alex Mack and left tackle Joe Thomas, the new regime didn’t inherit one above-average offensive talent. No one has proven he is, as training camp looms, a standout skill player.

Yes, from a personnel standpoint, it really is that bleak.

On it’s face this quote seems ridiculous. When one considers whether a player has “talent,” most interpret that as having the physical tools and skills necessary to have significant upside in the sport. With that in mind, the young Browns offense is loaded with talent, with Trent Richardson, Brandon Weeden, Mitchell Schwartz, Greg Little and Josh Gordon. Now, La Canfora can rightly point out that none of these guys are proven talents, but that’s not what he said in that blurb above.

Later in the article, he does address the players I mentioned. He calls Greg Little an “inconsistent but talented receiver.” He says that “Gordon clearly has talent.” So which is it? You can’t say they have no players beyond Mack and Thomas that are above-average talent players, and then turn around and point out that Little and Gordon have talent.

As for Richardson, sure there are questions about injuries and whether he was drafted too high at #3, but many pro scouts called him the best running back prospect since Adrian Peterson. La Canfora may not agree with that, but his argument that Richardson isn’t even an “above-average talent” seems ridiculous.

He does lay out the challenges facing the Browns on offense, but he completely misses the mark on the nature of those challenges. The Browns have plenty of young talent. The key is developing that talent and overcoming the inconsistency issues that plague most young players. La Canfora is confusing the issues of talent and youth.

In one of the dumber features we’ve seen from ESPN, they decided to project out the NFL power rankings for 2015. Yeah, this seems like an idiotic exercise, but that’s ESPN these days. Everyone is desperate for content it seems.

Their panel of “experts” ranked the Browns 32 out of 32 teams. Here’s the write-up, though you’ll have to be an ESPN member to see the whole article.

Roster: RB Trent Richardson should be the best running back in the league in 2015 and young stars like LT Joe Thomas, DE Jabaal Sheard and CB Joe Haden should be in their prime. But there is still a lot of uncertainty with the Browns’ roster for the long term. — Williamson

Quarterback: Brandon Weeden has talent, but Cleveland will want to play him right away. The concern is if he struggles early. He’s older, but will they be patient with him if he takes time to adjust to the NFL game like most rookies? He doesn’t have more physical experience, just years. Bottom line: This is a totally unsettled situation headed into 2012. — Dilfer

Draft: If Weeden doesn’t pan out — and they probably feel compelled to know soon — the Browns will be set back. The draft isn’t the reason they’re this low; the Browns have made some really good picks. The problem is they’re still waiting on a good QB pick. It’s been a long time since they’ve had one. Weeden needs to be the answer, or they’re running in place. — Kiper

Front office: Color me skeptical of the Browns’ front office — and this organization isn’t exactly patient. Cleveland’s front office is now directly tied to Weeden’s future success. I can’t say that is the perfect position to be in. — Williamson

Coaching: Since rejoining the league, few teams have had turnover comparable to the Browns. So if things don’t improve in the very near future, what are the chances that this current staff retains its jobs for the next few years? Brad Childress has taken over the offensive coordinator job. With Richardson now to lean on, expect Childress to run the ball much more than the Browns did in 2011. — Williamson

So these geniuses assume that TRich will be the best back in the NFL and that the Browns have been drafting well recently. But they also realize that Weeden was just picked and they have no idea yet on how he will do. Then they assume that if things don’t improve we’ll see a change in the regime, even though Tom Heckert clearly has been doing a great job. Matt Williamson seems to be the dumbest of the bunch.

If Weeden pans out, this might end up being the dumbest ESPN article of the decade.