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Jimmy Haslam introduces Joe Banner as Browns CEO


Image source: Browns Official Facebook Page

In another impressive news conference, Jimmy Haslam introduced Joe Banner to the Cleveland media today. We heard many of things that we often hear when a new regime takes over, but for the first time the chief executive was joined by an owner who is committed to being involved in the management of the franchise. After Randy Lerner’s absentee ownership, Haslam and Banner came across as a breath of fresh air.

Many in the media are quite giddy, and for good reason. Just having a leader like Jimmy Haslam coupled with a smart and capable NFL executive should bode well for the Browns in the future. That said, nothing Joe Banner said was materially different from what Mike Holmgren said when he took over as team president. The goal was to get a team of smart people who would all be on the same page working towards a common goal. Both emphasized building through the draft. Banner seems open to strategically using free agency, but he emphasized that free agents can be counterproductive if you sign them before a team is ready to compete.

Frankly, Holmgren has started a youth movement with the Browns that should provide a nice foundation for Haslam and Banner, regardless of whether they keep Tom Heckert and Pat Shurmur. On that front they seem genuine in their statements that both men will be evaluated at the end of the year. But assuming they don’t do something stupid, like bring in a GM and head coach who want to run the 3-4 over the 4-3, they should be fine as long as they can identify good coaches and GM candidates. I do hope they keep Heckert, and Shurmur should get consideration if he turns the season around, but Haslam and Banner need to get comfortable with these guys.

On offense, the system matters less, as all of these players can fit into another system. But on defense, switching to the 3-4 and in effect throwing away three productive drafts that have built the foundation of a good defensive front would be idiotic. I don’t expect that.

Many are enjoying kicking Mike Holmgren while he’s down, but his legacy is hardly set in stone. He and Heckert have gone with a dramatic youth movement. If the Browns are in the playoffs in the next couple of years with guys like Trent Richardson, Josh Gordon, Brandon Weeden, Phil Taylor and Joe Haden leading the way, many of us will happily credit Holmgren and Heckert for building the foundation of that success.

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