Axis of Ego – LeBron talks, dances and makes dumb predicitons in Miami spectacle

July 09, 2010 - Miami, FLORIDA, UNITED STATES - epa02243343 LeBron James (L) joins with Miami Heat Dwayne Wade (C) for a laugh as Chris Bosh (R) tries out his Spanish while they greet fans during NBA basketball team Miami Heat's 'HEAT Summer of 2010 Welcome Event' at the American Airlines arena in Miami, Florida, USA, 09 July 2010. The Miami Heat reached an agreement with LeBron James to leave the Cleveland Cavaliers, and sign with the Miami Heat.

The Axis of Ego – get used to that name. It’s one of the many nicknames you’ll be hearing about the three players who think they’ll just waltz to a bunch of NBA championships.

We now know that LeBron is great at talking about himself, talking up what he claims he will do, and then dancing around like a fool. He did all of those in a spectacle last night in Miami. He was dumb enough to imply seven NBA championships, and you could see pained looked on the faces of Dwyane Wade and Pat Riley as he made that idiotic statement. Let’s see how The Court Jester performs in crunch time.

Meanwhile, the Cavs completed a sign-and-trade with Miami to get a load of draft picks for LeBron. They will get some grief in some circles, but it was the right business move.

UPDATE: Bill Simmons has hilarious tweet about the event.

“They should have had LeBron quit 2/3rds of the way through this Heat celebration – it could have been like the Boston series.”

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Dan Gilbert rips LeBron James

Good for him . . . (via

Dear Cleveland, All Of Northeast Ohio and Cleveland Cavaliers Supporters Wherever You May Be Tonight;

As you now know, our former hero, who grew up in the very region that he deserted this evening, is no longer a Cleveland Cavalier.

This was announced with a several day, narcissistic, self-promotional build-up culminating with a national TV special of his “decision” unlike anything ever “witnessed” in the history of sports and probably the history of entertainment.

Clearly, this is bitterly disappointing to all of us.

The good news is that the ownership team and the rest of the hard-working, loyal, and driven staff over here at your hometown Cavaliers have not betrayed you nor NEVER will betray you.

There is so much more to tell you about the events of the recent past and our more than exciting future. Over the next several days and weeks, we will be communicating much of that to you.

You simply don’t deserve this kind of cowardly betrayal.

You have given so much and deserve so much more.

In the meantime, I want to make one statement to you tonight:


You can take it to the bank.

If you thought we were motivated before tonight to bring the hardware to Cleveland, I can tell you that this shameful display of selfishness and betrayal by one of our very own has shifted our “motivation” to previously unknown and previously never experienced levels.

Some people think they should go to heaven but NOT have to die to get there.

Sorry, but that’s simply not how it works.

This shocking act of disloyalty from our home grown “chosen one” sends the exact opposite lesson of what we would want our children to learn. And “who” we would want them to grow-up to become.

But the good news is that this heartless and callous action can only serve as the antidote to the so-called “curse” on Cleveland, Ohio.

The self-declared former “King” will be taking the “curse” with him down south. And until he does “right” by Cleveland and Ohio, James (and the town where he plays) will unfortunately own this dreaded spell and bad karma.

Just watch.

Sleep well, Cleveland.

Tomorrow is a new and much brighter day….

I PROMISE you that our energy, focus, capital, knowledge and experience will be directed at one thing and one thing only:

DELIVERING YOU the championship you have long deserved and is long overdue….

Dan Gilbert
Majority Owner
Cleveland Cavaliers

As Jason Whitlock said on Twitter, Dan Gilbert knows where the bodies are buried, and LeBron and his posse messed with the wrong billionaire.

Expect to hear much more about LeBron’s game 5 meltdown, and all the drama from behind the scenes. Gilbert knows LeBron wants to be a “global icon.” LeBron has already diminished his brand, and it looks like Gilbert is determined to expose the real LeBron to the rest of the world.

LeBron James turns his back on Cleveland

Cleveland Cavaliers' LeBron James stands on the court against the Boston Celtics during the fourth quarter in Game 6 of their NBA Eastern Conference playoff basketball series in Boston, Massachusetts, in this May 13, 2010 file photo. July 1, 2010 marks the opening day of the free-agent signing period amid intense media speculation about whether James, the NBA's Most Valuable Player for the past two seasons, will remain at Cleveland. REUTERS/Adam Hunger/Files (UNITED STATES - Tags: SPORT BASKETBALL)

Well, the man showed he has zero loyalty and zero integrity. Not only did he decide to leave, but he stabs Cleveland in the back and twists the knife in a one-hour prime time special. The man is a disgrace.

He will be public enemy #2 in Cleveland, just a cut below Art Modell. As I’ve said before on this blog, he sees Akron as his home, not Cleveland. Now he’s shown that he has nothing but contempt for Cleveland fans, and they will return the hatred.

Cavs hire Bryon Scott

Wow – things are moving fast.

Yesterday we all thought Brian Shaw might be the new coach of the Cavs, but now we hear that Byron Scott has just agreed to a 3-year deal to coach the Cavs.

What does this mean for LeBron James? Who knows? It looks like Scott will be the new coach whether or not LeBron comes back to Cleveland. That said, this development can’t hurt.

Free agency begins for LeBron James

Well, the Global Icon has been waiting for this day, and it’s finally arrived. He gets to make his own decision, and in doing so will reveal the kind of man he has become.

As the more astute writers have pointed out, this is strictly the decision of LeBron James. Others will have input, but Nike and his agents will not be able to push him in any direction.

Also, while LeBron will discuss “winning” as the basis for his decision, there’s no real reason to leave the Cavs. Gilbert is a great owner who will spend whatever is necessary for the Cavs to win. Anyone who blames LeBron’s supporting cast for the flame-out against the Celtics isn’t being honest. LeBron lost that series all on his own. He may have had a legitimate excuse, whether in his elbow or in his personal life, but in game 5 LeBron had a meltdown and the Cavs were never the same.

He also didn’t show the best side of his character in his comments after the game. Let’s chalk that up to the frustration of the moment.

Now it’s time for LeBron James to reveal his true character. Does he have any loyalty beyond himself? Will he abandon his home town team and the fans of Cleveland for . . . . what? Playing with other superstars? Will anyone really be impressed if LeBron latches on to Wade and Bosh to grab that first ring?

Also, the Chicago scenario offers a real window into how the man thinks. For long-suffering Cleveland fans, Chicago during the Michael Jordan years rivaled the Steelers as the team we loved to hate. And now LeBron is considering going there? If he does so he will be public enemy #2 in Cleveland, right behind Art Model, for the rest of his life. Does this city mean anything to him?

Again, we will see what kind of man he is. Does he have any sense of loyalty, or does the man who has everything need even more? Will he recognize that he has unfinished business in Cleveland, and that the owner and the city are 100% behind him, which is all any player should want?

We’ll see . . . .

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